Instrumental Use of Corporate Social Responsibility and Capitalist Activism (2024)

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DOI :10.26650/4boyut.2024.1425231 IUP :10.26650/4boyut.2024.1425231 Full Text (PDF)

E. Sahra Öztürk

This study highlights how the concept of social responsibility has been transformed into corporate social responsibility (CSR), which has been detached from social responsibility both etymologically and epistemologically. The study also investigates how and in what ways organizations implement CSR, in which the concept of social responsibility has been transformed as an invention of instrumental reason, for their own purposes to ensure their sustainability within the capitalist system. The study has uncovered and identified these objectives and examines them under two headings in correlation with CSR: CSR for brand image and CSR for symbiosis. The study also brings a critical perspective to the concept of CSR within the framework of capitalist activism as a concept proposed for the first time here and constituting the study’s grounded theory, arguing society as also being instrumentalized for corporate purposes. In this direction, the study has a two-fold methodology: descriptive and grounded theory. This study uses the instrumental theory of CSR to conduct itself from the perspective of historical materialism. In this context, the study is expected to contribute to the critical political economy approach and the disciplines of public relations and business administration regarding CSR.

Keywords: analogy between social responsibility and helping,capitalist activism,CSR,CSR for symbiosis,instrumental use of CSR activities

DOI :10.26650/4boyut.2024.1425231 IUP :10.26650/4boyut.2024.1425231 Full Text (PDF)

E. Sahra Öztürk

Bu çalışma, sosyal sorumluluk kavramının hem etimolojisinden hem de epistemolojisinden koparılarak nasıl kurumsal sosyal sorumluluğa(KSS) dönüştürüldüğüne dikkat çekmekte ve sosyal sorumluluk kavramının araçsal aklın bir icadı olarak dönüştürüldüğü kurumsal sosyal sorumluluk kavramının, kuruluşlar tarafından kapitalist sistem içerisinde sürdürülebilirliklerini sağlamak için kendi amaçları doğrultusunda nasıl ve ne şekilde uygulandığını araştırmaktadır. Bu çalışmada ortaya çıkarılan ve tanımlanan amaçlar iki başlık altında incelenmiştir; “marka imajı amaçlı KSS” ve “bu çalışma doğrultusunda KSS ile ilişkilendirilen simbiyoz amaçlı KSS”. Ayrıca bu çalışmada ilk kez ortaya atılan ve çalışmanın temellendirilmiş teorisini oluşturan “kapitalist aktivizm” kavramı çerçevesinde kurumsal sosyal sorumluluk kavramına eleştirel bir bakış açısı getirilmekte olup toplumun da kurumsal amaçlar doğrultusunda araçsallaştırıldığını savunmaktadır. Bu doğrultuda, çalışmanın metodolojisi iki yönlüdür; betimsel metodoloji ve temellendirilmiş teoridir. Bu çalışmada, tarihsel materyalizm KSS’nin araçsal teorisi ile birlikte yürütülmüştür. Bu bağlamda çalışmanın, kurumsal sosyal sorumluluk kavramına ilişkin eleştirel ekonomi politik perspektifine, halkla ilişkiler ve işletme disiplinlerine katkı sağlaması beklenmektedir

Keywords: kapitalist aktivizm,KSS,simbiyoz amaçlı KSS,sosyalsorumluluk ve yardımlaşma arasındaki analoji,KSS faaliyetlerinin araçsal kullanımı


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APA

Öztürk, E.S. (2024). Instrumental Use of Corporate Social Responsibility and Capitalist Activism. 4. BOYUT Journal of Media and Cultural Studies, 0(24), 43-64. https://doi.org/10.26650/4boyut.2024.1425231


AMA

Öztürk E S. Instrumental Use of Corporate Social Responsibility and Capitalist Activism. 4. BOYUT Journal of Media and Cultural Studies. 2024;0(24):43-64. https://doi.org/10.26650/4boyut.2024.1425231


ABNT

Öztürk, E.S. Instrumental Use of Corporate Social Responsibility and Capitalist Activism. 4. BOYUT Journal of Media and Cultural Studies, [Publisher Location], v. 0, n. 24, p. 43-64, 2024.


Chicago: Author-Date Style

Öztürk, E. Sahra,. 2024. “Instrumental Use of Corporate Social Responsibility and Capitalist Activism.” 4. BOYUT Journal of Media and Cultural Studies 0, no. 24: 43-64. https://doi.org/10.26650/4boyut.2024.1425231


Chicago: Humanities Style

Öztürk, E. Sahra,. “Instrumental Use of Corporate Social Responsibility and Capitalist Activism.” 4. BOYUT Journal of Media and Cultural Studies 0, no. 24 (May. 2024): 43-64. https://doi.org/10.26650/4boyut.2024.1425231


Harvard: Australian Style

Öztürk, ES 2024, 'Instrumental Use of Corporate Social Responsibility and Capitalist Activism', 4. BOYUT Journal of Media and Cultural Studies, vol. 0, no. 24, pp. 43-64, viewed 26 May. 2024, https://doi.org/10.26650/4boyut.2024.1425231


Harvard: Author-Date Style

Öztürk, E.S. (2024) ‘Instrumental Use of Corporate Social Responsibility and Capitalist Activism’, 4. BOYUT Journal of Media and Cultural Studies, 0(24), pp. 43-64. https://doi.org/10.26650/4boyut.2024.1425231 (26 May. 2024).


MLA

Öztürk, E. Sahra,. “Instrumental Use of Corporate Social Responsibility and Capitalist Activism.” 4. BOYUT Journal of Media and Cultural Studies, vol. 0, no. 24, 2024, pp. 43-64. [Database Container], https://doi.org/10.26650/4boyut.2024.1425231


Vancouver

Öztürk ES. Instrumental Use of Corporate Social Responsibility and Capitalist Activism. 4. BOYUT Journal of Media and Cultural Studies [Internet]. 26 May. 2024 [cited 26 May. 2024];0(24):43-64. Available from: https://doi.org/10.26650/4boyut.2024.1425231 doi: 10.26650/4boyut.2024.1425231


ISNAD

Öztürk, E.Sahra. “Instrumental Use of Corporate Social Responsibility and Capitalist Activism”. 4. BOYUT Journal of Media and Cultural Studies 0/24 (May. 2024): 43-64. https://doi.org/10.26650/4boyut.2024.1425231



Issue 242024, P. 43-64


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Submitted24.01.2024
Accepted15.04.2024
Published Online21.05.2024

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